You Won’t Believe How Much These Celebs Make for a Single Sponsored Instagram Post

With some celebs boasting their huge follower counts, some even bigger than the population of a small country, Instagram has become a lucrative earner for the already rich and famous. Some of the world’s biggest stars make boat-loads of money by pushing sponsored content. Kylie Jenner is said to take home close to $1 million for every sponsored post that pops up on her Instagram page. She wins for being the highest paid star influencer on any social media platform, with singer Selena Gomez coming in second with $800,000 per endorsed post, and soccer star Cristiano Ronaldo rounds up the top 3 spots, with his admirable $750,000 per post. Together, these up-and-coming celebs make up a huge chunk of the $1 billion influencer market, whose value is forecasted to grow two-fold by 2019. Everyone responds to influencer marketing and it is interesting to explore this marketing channel, encourage the growing industry and inspire would-be influencers. The top 10 of the highest paid celebs on Instagram in 2018 were;

Kylie Jenner: ~ $1,000,000 ($400,000 in 2017) with 112 million Instagram followers

Selena Gomez:~ $800,000 ($550,000 in 2017) with 139 million Instagram followers

Cristiano Ronaldo:~ $750,000 ($400,000 in 2017) with 137 million Instagram followers

Kim Kardashian: ~ $720,000 ($500,000 in 2017) with 114 million Instagram followers

Beyoncé Knowles: ~ $700,000 ($400,000 in 2017) with 116 million Instagram followers

Dwayne Johnson: ~ $650,000 with 111 million Instagram followers

Justin Bieber: ~ $650,000 with 101 million Instagram followers

Neymar da Silva Santos: ~ $600,000 with 100 million Instagram followers

Lionel Messi: ~ $500,000 with 100 million Instagram followers

Kendall Jenner: ~ $500,000 ($370,000 in 2017) with 100 million Instagram followers

As most sponsorship deals are not publicly disclosed, the exact earnings from every sponsored post is opaque. Rankings are purely based on estimates using privately and publicly available data for each celeb’s influencer status, number of followers, and previous endorsements, apart from their level of engagement judged through views, likes, and comments, among other parameters. Ordinary people too are able to become instant celebs if they are in the news for some attention-inducing headlines and post their product endorsements on Instagram.